How Can Custom-Designed Shirts Boost a Construction Company’s Business?
Creating custom clothing is fun, no matter if you are personalizing them for yourself or others. However, making custom shirts for a company has its own benefits, too.
Most businesses, including construction companies, can gain positive results from having shirts that actually highlight their brand and message.
Undoubtedly, custom t-shirts, hoodies, and other apparel can act as a type of uniform, but they do so much more.
It sounds unusual, but there are a lot of real advantages your business gets when you convince your team to wear custom t-shirts that carry your brand image.
Here’s how.
Better safety:
When construction workers wear brightly colored clothing, like neon yellow or orange, it helps them stand out.
They become easily visible, which further reduces the risk of accidents. It also helps them meet safety standards.
Strong competitive edge:
Custom shirts with your company’s logo and message make employees look professional.
You can clearly see the difference between the contractors wearing plain clothes.
That polished appearance can set your business apart from competitors.
Enhances team spirit:
Customized clothing promotes a sense of unity and professionalism. It helps team members feel like part of a team.
It can improve morale and pride in their work.
A Better Way to Market Your Brand:
Custom shirts act as walking advertisements for your company.
They’re an affordable way one can consider to keep your brand visible – on job sites or out in public.
So, custom t-shirts and hoodies aren’t just for employees to wear—they serve multiple purposes.
They actually make your company stand out with a consistent and professional look.
How to Make the Most Out of Your Look?
Now that you know custom shirts are cool and beneficial, it’s time for the fun part: designing.
Based on our experience, here are some of the best practices to follow when it comes to getting the branding part done correctly.
1. Use high-visibility and bright colors.
Safety is a top priority for construction workers. When workers wear brightly colored t-shirts or long-sleeve shirts, they become easy to spot on-site, especially in low-light areas.
High-visibility colors also help meet safety rules. For even more safety, you can consider pairing your shirts with reflective tape to improve visibility further.
2. Industry-specific icons
Adding industry-specific details gives your designs a professional look.
For example, using clipart of hammers, wrenches, or hard hats can highlight your company’s expertise in construction.
3. Easy-to-read Fonts
When you use bold and clear fonts, it ensures your company’s name and logo are easy to see and read from a distance.
You can even consider including key details like your company’s phone number or website so potential clients can contact you easily.
4. Leverate the Sleeves
Usually, construction workers wear reflective safety vests to stay visible on the job site.
While the vest may cover most of the shirt’s design, it usually leaves the sleeves visible.
It makes the sleeves a great spot to add your logo or other branding for better brand recognition.
Create a Perfect Design On Your Custom T-Shirt
It can be a smart move if you are considering investing in custom T-shirts for your construction workers.
Whether you need better safety gear, durable shirts for challenging work conditions, or simply want to encourage unity among your team, custom-printed T-shirts can do the job for you.
So, choose from pullover hoodies, short-sleeve pocket tees, cotton tees, and more to create perfect T-shirts for your crew. Stand out on your job site, keep your workers safe and protected, and promote your brand effortlessly.
