Why Are Brands Switching to AI-Powered Influencer Management Platforms?
Gone are the days when people used to be dependent on celebrity influencers. Now, people are searching for influencers to get the promotion done for their respective brands.
But now, Influencer marketing is no longer a trend. It’s a central component of digital strategy for different brands across the world. Whether it’s a direct-to-consumer brand on TikTok, a skincare company collaborating with Gen Z creators, or an enterprise running multi-platform campaigns, the one thing that all marketers share views on today is the need for scale. And with scale comes complexity.
Managing dozens of influencers, gathering content, monitoring deliverables, and calculating ROI manually is now quickly becoming the old way of doing things. This is the reason why increasing numbers of modern brands and digital agencies in the market are now switching to AI-driven influencer marketing platforms to make better, faster, and more effective decisions.
Let’s discuss the reason in more detail why the brands are now switching to AI-powered influencer management platforms. Continue reading to learn more.
Why Influencer Marketing Is the Preferred Choice Today
Influencer marketing is considered the number one strategy for brands as it provides genuine, credible content in the form of trusted voices. Rather than the usual advertisement, individuals now trust creators whom they follow to recommend products to them. This has changed the perspective for the businesses now, as they now rely on making campaigns that seem more real and interesting to the audience.
With greater reach, improved engagement, and quantifiable ROI, many brands receive more than 5 times their spend. It’s no wonder that influencer marketing is expanding rapidly. And as it grows, keeping it efficient is as crucial as executing it. That’s where AI-driven platforms are becoming indispensable.
The Explosive Growth of Influencer Marketing in the U.S.
In the United States, influencer marketing is expected to grow to about 30 billion market by 2025, as per a report by Statista. Instead of celebrity influencers, brands are now focusing on leveraging the influence of micro and nano influencers. They bring higher engagement and conversion rates.
But with so many creators available, with more content, and different platforms, campaign logistics have become more complicated. Navigating influencer relations, content review, timely posting, and manual performance tracking sometimes becomes an overwhelming process. That is where the AI-powered platforms are beginning to take over.
Half of the influencer marketing strategies now utilise AI to enhance targeting and efficiency. This has led to improvements in campaign results, making AI important in influencer marketing. If you are running your brand, then choosing the best influencer marketing platform can be really helpful for you.
What’s Wrong with the Traditional Approach
Let’s be real. Spreadsheets, email, and tracking by hand can only get you so far. For agencies running a number of campaigns or teams running a number of clients, there are just plain better ways to do things. Traditional methods are slow, inefficient, and prone to human error.
Missing post deadlines, losing influencer messages, and having trouble demonstrating ROI are all results of old-fashioned systems. And in a fast-moving digital economy, these slowdowns can be an expensive cost for brands.
This is where the need for the influencer management platform is seen. You can also choose the best platform that will assist in managing your brand’s performance well.
How AI Is Disrupting Influencer Management
AI is introducing velocity, accuracy, and transparency to influencer marketing. With minimal inputs, AI-driven platforms can assist brands to:
- Find the most suitable influencers according to niche, audience insights, and engagement quality.
- Streamline outreach, content approvals, and campaign timelines
- Monitor campaign performance in real time with rich analytics
- Identify fake followers and low-quality engagement early on
The marketers worldwide are now poised to boost their spending in AI influencer marketing tools, and U.S. brands are taking the lead. People are now choosing influencer management platforms to get impactful results for their brands.
Why U.S. Brands and Agencies Are Switching
Today’s marketers are being asked to accomplish more with less. They are now expected to provide maximum outcome and productivity by using the advanced tools and strategies. Whether it’s a new startup that needs to get up and running fast or an agency working with 10+ clients, AI is assisting in decreasing the workload, making campaign accuracy and scalability better.
Agility is what brands require and search for now, particularly in fashion, food, wellness, and tech spaces, where trends can change overnight. AI assists in accelerating the ability to pivot faster, make data-driven decisions, and remain ahead of the curve.
It’s not only about the automation, but it’s about getting greater results sooner. A good and advanced AI-powered platform nowadays can make your work easier. You just need to find the right platform that can help you get better results.
Trust OnSocial: The Smarter Approach to Managing Influencer Campaigns
If your company or agency is considering upgrading the way you operate influencer campaigns currently, then OnSocial provides a smart, AI-driven solution that makes the whole process easier. This company provides a platform that helps from discovery to making reports.
With OnSocial, you can automate workflow, remove inefficiencies, and concentrate on expanding your reach. It is the best influencer marketing platform that you can trust. To learn more and experience how automation can elevate your campaigns, explore OnSocial today.
